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Product Design & UX Engineering

We design and develop business-driven IT solutions

We shape customer-centered products that solve real-world problems and enhance customer satisfaction. Our Product Design approach is a lean User-Centered process aligned with industry-standard processes and procedures.

Our team of certified designers incorporate User Experience Design (UX) methods and User Interface Design (UI) principles, to help you deliver intuitive products, delightful experiences, convert and drive your customer loyalty.

A successful product launch requires more than just a great idea and a flawless execution – it also requires a Product Design Strategy that ensures your product meets both customer’s needs and business objectives.

Bitrock’s expertise in designing accessible human-centered products and engineering the User Experience, can elevate your business objectives.

Thanks to a design focused on the real needs of your users, we can help your business achieve numerous benefits, including:

  • Increased customer engagement and satisfaction
  • Faster time-to-market
  • Reduced development costs
  • Improved conversion rates
  • Greater differentiation from competitors
  • Enhanced brand reputation and loyalty

Our Approach

At Bitrock, we believe that successful product development requires a deep understanding of customer’s needs, motivation and behavior.

We focus on design principles rooted in social psychology to help businesses build trust, motivate, convert, create loyalty and delight their customers.

User Centered Product Design

Our approach to Product Design and UX Research prioritizes empathy and customer’s feedback, ensuring that our clients’ products are tailored to meet the needs of their target audience.

We conduct a Discovery phase as a strategic step to design products that are innovative, intuitive, user-friendly, persuasive and aligned with business objectives.

User Experience Design

Our solutions are built on a deep understanding of customer needs and preferences.

Keeping the customer at the center of the process, we design products that not only meet customer’s needs, but also drive business success.

Customer Experience Design

We work closely with clients to identify pain points in the customer experience and opportunities for improvement, planning research and analysis activities to gain insights into our clients’ customers behaviors and needs, incorporating customers’ feedback into the design process, to build trust, motivate customers and lead them to conversion.

How We Work

A good user experience extends beyond functional design and demands a thoughtful and seamless integration between UI design and interaction design, persuasion, and emotion.

The design of a product can create an emotional connection with the user, while the usability and micro-interactions within the product contribute to the overall satisfaction and enjoyment of the user experience.

Interaction, Usability, Persuasion

In today’s competitive market, a well-designed UI and seamless experience is the indispensable requirement for a delightful experience that converts and builds loyalty.

Our goal goes beyond usability, aiming to create emotion, build customer loyalty, and increase conversion.

To achieve this, we measure and analyze user experience to plan for performance growth and the evolution of the software solution.

UI Design and Digital Identity

At Bitrock, we understand the importance of brand perception and we collaborate with our clients to design solutions that respect accessibility and usability standard and reflect the business brand vision and values.

  • Visual identity strategy
  • Mobile and responsive designs
  • Design systems
  • Brand guidelines
  • Accessibility and Usability assessment


Do you want to know more about our services? Fill in the form and schedule a meeting with our team!

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