Data, AI & Machine Learning Engineering Solution
The betting industry is constantly evolving, with new players approaching online and offline gambling all around the world. This growth brings new challenges for betting operators: increased competition requires innovative strategies for market differentiation, while the evolution of fraudulent techniques makes it essential to implement advanced security systems to protect users.
In this scenario, Artificial Intelligence emerges as a transformative technology, offering sportsbooks the possibility to automate critical processes, improve the customer experience and implement cutting-edge protection systems. At the same time, the ability to process and analyze large volumes of data in real-time becomes fundamental to maintain competitive advantage, and to ensure compliance with the sector’s increasingly stringent regulations.
User-generated information can be leveraged for upselling and cross-selling purposes. Bitrock, thanks to its proprietary platform Radicalbit, enables the creation of real-time recommendation systems that combine AI with real-time data to suggest new bets based on player activities and behaviors. The same technology can be used to tackle problem gambling, eg by flagging repetitive and harmful behaviors in real-time. Bookmakers can use this information to take actions such as direct contact and account suspension.
Thanks to the Radicalbit platform, Bitrock can create AI-based systems that learn from historical data to improve the accuracy of fraud detection for online betting. These AI systems excel at identifying patterns and anomalies that would likely escape human observation or traditional rule-based systems. Moreover, Radicalbit’s real-time model drift detection capabilities allow identifying unusual patterns and inaccurate predictions as soon as they occur, facilitating timely maintenance of AI models. This in turn dramatically decreases the occurrence of errors such as false negative and positive, increasing the accuracy of the whole system.
Bitrock can create real-time dashboarding solutions that allow sportsbooks to monitor the financial exposure on a single or multiple events. This greatly enhances situational awareness, supporting an effective adjustment of odds and cashout management to proactively limit the sportsbook’s financial exposure.
Registered & Operating Office
Via Tortona 4
20144 Milano (MI) – Italy
+39 02 37920598
info@bitrock.it
Administrative & Operating Office
Viale della Repubblica 156/a
31100 Treviso (TV) – Italy
+39 02 37920598
+39 0422 1600025
info@bitrock.it
Operating Office
Via Roma 22
34132 Trieste (TS) – Italy
+39 02 37920598
info@bitrock.it
Bitrock Sagl
Via Volta 1
6830 Chiasso (CH)
+39 02 37920598
admin@bitrockinternational.ch
Bitrock is a high-end technology and consulting company committed to offering cutting-edge and innovative solutions in Back-end Engineering, Platform Engineering, Data Engineering, AI Engineering, Product Design & UX Engineering, Mobile App Development, Front-end Engineering, FinOps, Quality Assurance and Governance
Bitrock S.r.l. A Fortitude Group Company.
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