AI for E-commerce

Data, AI & Machine Learning Engineering Solution

context​

The E-Commerce sector is undergoing rapid changes, mostly due to increasingly sophisticated customer journeys. Personalization has become essential, with buyers expecting tailored experiences aligned with their unique needs. In this scenario, AI is revolutionizing how online retailers interact with their audiences, and tools powered by LLMs and Generative AI are already redefining online commerce standards. 

Retailers are now able to anticipate customer needs and deliver intuitive shopping experiences by analysing real-time data, based on purchasing behaviors, and crafting personalized content at scale. However, the E-Commerce technological evolution brings new challenges in terms of security and risk management, requiring a holistic approach that harmonizes innovation and business protection

ai for e commerce

PAIN POINTs

  • Fraud vulnerability: AI can automate malicious activities, thus requiring increasingly sophisticated and adaptive security systems.  
  • Increased competition: The growing number of online retailers is making it harder to boost sales and retain customers. 
  • Complexity in personalization: Consumers expect premium experiences with personalized recommendations and continuous support.  
  • AI model performance: preventing the deterioration of AI models is crucial to ensure the effectiveness of AI-powered solutions  

solutions

Real-time Recommendation

Thanks to the proprietary Radicalbit platform – an Agentic AI Infrastructure that accelerates the development of ML and LLM-based applications – Bitrock supports online retailers with dedicated AI-driven real-time recommendation systems. These systems analyze customer data, such as purchase history, interests, and behaviors, to generate highly personalized purchase suggestions. Real-time data processing enables relevant and timely recommendations by instantaneously adapting to shifts in shopping behaviors and customer journeys. This level of personalization improves customer experience, supporting upselling and cross-selling efforts. Finally, Radicalbit’s monitoring capabilities ensure the correct behavior of the-time recommendation model, allowing for corrective interventions in case of degradation.

Thanks to the modular nature of the system, it is also possible to configure access to the portal for different customers, guaranteeing access to specific modules or customizing the style and appearance of the application.

The solution is therefore able to support the user throughout the life cycle of the product by standardizing access and the style of the various applications, providing the information necessary to manage investments.

The platform allows real-time data to be processed for the various markets, providing users with the tools and information necessary to select the investment strategies best suited to their needs and respond quickly to market changes. The system has been optimized to minimize latency during data transmission and processing and to guarantee robustness and consistency during tradable price calculation operations, a critical element in the financial sector.

This architectural approach not only allows for efficient management of daily operations, but also offers the flexibility needed to implement targeted updates and customizations specific to different customers, without compromising the stability and performance of the entire system.

AI-Powered Fraud Detection

Bitrock offers online retailers an integrated solution that combines machine learning and real-time data analysis to promptly identify fraudulent activities. Overcoming the limitations of rule-based systems, AI-powered fraud detection evolves over time, offering retailers a flexible and efficient way to ensure the security of online transactions. Furthermore, the real-time drift detection functionalities integrated into the Radicalbit platform enable the identification of unusual behavior and inaccurate predictions as soon as they occur, facilitating timely maintenance of AI models.

Personalized Shopping Assistants

Thanks to Radicalbit, Bitrock can create intelligent chatbots capable of supporting users throughout the entire purchase journey, from product information requests to after-sales assistance. By increasing customer engagement and satisfaction, intelligent conversational agents optimize lifetime value and decrease user churn. The accuracy and compliance of the information shared externally is guaranteed by the architecture of RAG and agentic AI applications, combining the conversational capabilities of LLMs with external knowledge sources – company policies, product catalogs, manuals, etc. This approach ensures that generative AI responses are grounded in factual knowledge, effectively mitigating hallucinations that could undermine the chatbot’s utility.

benefits

  • Increased customer engagement and satisfaction through personalized purchase recommendations.  
  • Greater upselling and cross-selling opportunities thanks to contextual and relevant suggestions.  
  • Improved transaction security with adaptive and advanced Fraud Detection systems.  
  • Continuous optimization of AI model performance through real-time monitoring.  
  • Reduced risk of hallucination in virtual assistants through integration with external knowledge bases.  
  • Scalability and flexibility in implementing customized AI solutions.
Technology Stack and Key Skills​

 

  • Machine Learning and Deep Learning
  • Real-time Analytics
  • Predictive Modeling
  • Large Language Models (LLMs)
  • RAG (Retrieval-Augmented Generation)
  • MLOps and Model Monitoring
  • Drift Detection
  • Agentic AI

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